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Unleash the potential of localisation
In our globalised world, businesses have the opportunity to expand into new markets through effective communication. Localisation adapts content for specific audiences, considering cultural nuances and linguistic preferences. With spot-on translation, cultural adaptation, design customisation, and timing adjustments, businesses can make meaningful connections worldwide.
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The magic of tone of voice
In today’s global community, translation goes beyond converting words between languages. It incorporates “Tone of Voice,” adding emotional depth to communication. Cultural nuances play a critical role, as the same tone can be perceived differently across cultures. Expert translators ensure brand identity remains consistent, as tone of voice is the essence of a brand’s message…
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Unlock your creative potential
Stimulating creativity is essential for crafting compelling content. Strategies include understanding your audience, seeking inspiration from others, brainstorming, using mind maps, embracing challenges, reading diverse content, taking breaks, collaborating, using analogies, experimenting with writing styles, learning from experts, and seeking feedback. Remember, creativity grows stronger with use. Flex your creativity in copywriting!
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Marketing translation vs. Transcreation
When expanding internationally, marketing translation and transcreation play crucial roles in conveying messages effectively. Marketing translation ensures clear communication across languages, akin to sharing a secret with a friend. Transcreation, however, focuses on creating emotional bonds by adapting all elements of materials, allowing artistic freedom and cultural connections. Understanding these differences is key to successful…
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Adapt content across cultures with transcreation
Transcreation is the superhero of global communication, ensuring messages connect deeply across cultures. It goes beyond translation, preserving emotional magic while adjusting content for local resonance. With cultural detectives and linguistic maestros at the helm, transcreation ensures consistent branding and marketing brilliance worldwide, breaking down language barriers like a boss.
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Boost your global reach with marketing translation
Marketing translation is crucial for businesses expanding into global markets. It involves adapting materials and campaigns to ensure cultural relevance and impact. Benefits include enhanced market penetration, cultural relevance, increased brand awareness, boosted sales, and a competitive edge. Despite its challenges, effective marketing translation can be achieved through the right strategies and practices.
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Archetypal branding for your unique brand persona
Have you ever felt invincible watching a Nike commercial? Or have you been taken back to your childhood at Disneyland Paris? Let’s explore the magic of “Archetipal Branding.” Big brands use it to connect deeply with customers. In fact, having a well-defined brand archetype is key to narrating your story and standing out.
Martina Pagliano – My personal translator
Your English and Chinese to Italian marketing translator and transcreator.
Martina Pagliano - My personal translator 